Job Seekers and Social Media

Hi again Readers!

A topic that has been on my mind this week is how social media has now become a tool that can assist job seekers to find out about and apply for positions. I started thinking about this when I noticed that some brand pages are starting to advertise for positions as a status on their news feed on Facebook. I am not sure if the world will continue to head in this direction, but it is definitely an interesting idea to consider.

It is well known now that many employers looking for applicants for an advertised position will often look at social media pages of these potential applicants. Once during a phone interview the person I was speaking to actually told me that they were looking at my Facebook right at that moment. To me, that was no problem as I have most of my privacy settings activated, so I knew they could not really access anything and even if they could, I don’t have any pictures of myself twerking or doing other inappropriate activities that I would be worried about a future employer seeing.

However, statistics show that 34% of employers who search through applicant’s Facebook or other pages find inappropriate content that results in them not being Social Media and Job Performancehired. The most common ‘turn offs’ that employers found were inappropriate images or opinions, particularly to do with drinking alcohol, doing drugs or excessive foul language. This is probably fair enough, because if people have this information publicly available they should be aware that employers are looking as a pre-screening process before getting you in for an interview.

However, as web 2.0 is evolving other social media tools and not just Facebook are being used to search for and apply for new jobs. LinkedIn, is a great tool for this, particularly in terms of networking, keeping in contact with your networks and letting them know what Linked In and Social Mediayou are up to. If I wanted to, I could link this blog, my twitter and other pages to my LinkedIn page and people who are my ‘connections’ could see what I am doing that way. Also, by following organisations on LinkedIn, they often advertise when they are have positions available. A lecturer at university once told our class that if you are serious about getting a good job and networking in today’s business then you need to me on LinkedIn.

After some extensive research (or a Google search or two) I came across another tool The Job Juice Social Media Search App. An app that assists and basically teaches you what it takes to make you a more ‘presentable’ brand on social media channels for employers. Below is a screenshot within the app about building your online profile, which shows the type of things it says is important, such as how many characters your headline on Twitter should be.

Job Juice Social MediaImage Source: Job Juice

I would love to know what your opinions are about this development of social media being one of the new go-to destinations to find your next job. As always, thank you for reading my post and I appreciate any comments or feedback you have for me!

References:

Is social media helping or hindering our lives?

Hello Readers,

I have been writing a lot of blog posts recently about how beneficial certain social media platforms are to enhance productivity and add value to our lives and an organisation’s business procedures. However, there are people who sit on the other side of the fence of this argument who say that social media is making the next generation lack in social skills and is just downright a waste of time.

Now, you probably all know where I stand. Social media I think, purely from a marketing perspective, (as for those of you who do not know, I have a bit of a marketing-lead brain), is changing the way organisations do business and for the better.  The interaction that can happen on social media is working towards Grunig and Hunt’s two-way asymmetrical two-way-communicationmodel, which in PR terms is the ‘ideal’ model of communication to create mutually beneficial relationships.

Image Source: Boadroom Metrics

Not to mention the data that can now be captured via social media platforms, such as using Facebook insights on an organisation’s page. These statistics, such as posts that are getting engagement and those that are not can often form the basis of an entire marketing campaign.

Social media is not just a useful tool for organisations to interact and inform its followers on a marketing level though, consider the 2011 Queensland floods… Both Twitter and Facebook were used during this time of disaster by emergency services like Queensland Police and Brisbane City Council to inform people of updates and warnings, but also by flood victims in need of help and during the clean up period. Statistics revealed that more than 35,000 tweets used the hashtag #qldfloods over the six days and this is not the only example of social media helping out those in need during times of crisis, particularly when phone lines or electricity have been down.

Queensland Floods and Social Media

Image Source: News.com.au

I’m not saying there are not negative aspects surrounding social media that have appeared over time.  As many as 55% of organisations are now having to block social media sites from their work places to avoid employee misuse or because they are significantly reducing productivity. I can particularly relate to that when it is time to write an assignment! Also, cyber bullying, particularly for school children, is a terrible example of a result from social media and really is a huge problem that is hard to be managed in an environment like this.

I have only really just covered the very smallest tip of huge iceberg here; there are so many different perspectives and arguments surrounding this topic. I would love to hear your thoughts about this though! Facebook may not be the best tool for Superman, but is it for you? Where do you stand on this issue?

Superman and Social Media

References:

RSPCA adopts Enterprise 2.0

Hello Readers!

My last few entries have been focusing on Enterprise 2.0 and its benefits, risks, values, etc in regards to larger organisations and campaigns. This week’s task however is to discuss Enterprise 2.0 and its major benefits as well as value levers from the McKinsey Global Institute Report, with reference to the Social Sector.

With many businesses adopting social technologies at a rapid pace, it’s not surprising to see the number of not-for-profits and non-governmental organisations taking advantage of them too. In fact, when I was considering which organisation within the Social Sector to discuss in this post, I found that almost every one that came to my mind immediately, had a Facebook and Twitter page, including; Red Cross, The Cancer Council and Starlight Children’s Foundation.

As an animal lover, my favourite charity is the RSPCA.

RSPCA and Social Media

The RSPCA, for those of you that don’t know is the Royal Society for the Prevention of Cruelty to Animals. It is a charity that endeavours to protect animals from cruelty and suffering and promotes ongoing kindness and welfare for all animals. The charity has a strong following on Facebook and Twitter (Both for their national and state accounts), which I think they utilise in a way that allows them to create the value mentioned in all 9 Social Sector value levers:

  1. Gather Information
  2. Crowdsource resources and solutions
  3. Fundraise
  4. Create and expand volunteer network
  5. Retain Support
  6. Educate the public
  7. Engage supporters
  8. Improve collaboration and communication
  9. Rapid organising

Obviously the RSPCA is constantly working towards gaining further support for their cause and spreading messages about animal welfare, and with the power of social technologies, it is all the more easier for these messages to be shared on a greater scale to a variety of different people (even when people like me write about them in their blog)!

One specific value lever from the functional area ‘mobilise resources’ that is particularly relevant to RSPCA at this point in time is retaining support and how they have applied this to the election campaign. Through their Facebook and Twitter accounts, RSPCA has been encouraging followers to not only share with their networks, but to contact political candidates using the hashtag #PoliticalAnimal to ask them where they stand on animal welfare issues, so that voters could be accurately informed about these important animal rights issues and what certain parties have to say about them.

RSPCA FacebookSource: RSPCA Facebook Newsfeed

Now I don’t know about you, but I haven’t been able to open my Facebook or Twitter newsfeeds without being bombarded by people’s opinions about the election, do you know what I mean? This is where I think the RSPCA has been really clever. By simply relating their messages and content to what is relevant and happening in the world they allowed themselves to become part of an already existing and HUGE conversation, where they have been able to spread and remind people about the RSPCA’s goals and messages, but also forced political candidates to address what their stand is and what promises they can make about animal welfare issues- and all through the power of the community!

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If my blog has inspired you in anyway to help out the RSPCA, I would recommend checking out their Get Involved Page and if you still aren’t convinced, here’s a picture of one of the dogs (Invader) you could adopt from the RSPCA Wacol Centre right now (I am a bit of a dachshund lover).

Source: RSPCA Adopt A Pet 

Thanks again for taking the time to read through my post, I really appreciate any comments or feedback that you have!

References:

Cooking up Legal Social Media Risks with Kitchenaid

Businesses are adopting social media for marketing and engagement reasons at an alarming rate, with over 65% of the world’s top companies having at least used a twitter feed in 2012. Yet it is recorded that only 22% of businesses have an actual social media manager or content planner. Therefore, with a combination of these factors and that the boundaries of personal and work social media are being even more blurred, businesses are leaving themselves open to many legal social media risks.

kitchenaid-logo-design-2

Kitchenaid is one of the largest kitchen appliance brands in the world, with its products being sold in every continent. Every baker’s dream kitchen would surely have a multi-coloured Kitchenaid mixer (or at least mine would), and with accounts on every popular social media site; Facebook, Instagram, Twitter, Pinterest and Youtube, the organisation could be at risk on any of these platforms in regards to social media law.

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(This is the one I want!) Source: Kitchenaid Website

Kitchenaid is not alone when it comes to these potential social media legal risks, every organisation that is involved with social technologies is facing them too, with possible risks for the organisation as a whole, and also for employees. Below I have discussed a couple of examples of legal risks in social media and how these could relate to Kitchenaid.

  • Reputation Risks- I think ultimately this is one of the biggest risks for any organisation online and using social media, particularly for Kitchenaid as they are using so many different platforms. While social media can be great for thinking outside the square and engaging in two-way communication with stakeholders, any form of inappropriate language, imagery or opinions by a business or an employee, can result in severe reputation consequences. Once something is available on social media it can be shared and therefore, will be there forever.

Surprisingly, I actually found a real example of this in relation to Kitchenaid in 2012, when an employee working on the businesses twitter account, thought they were using their personal account and posted an offensive comment about President Obama’s dead grandmother.

KitchenAid-Tweet-640Not only did the tweet share an obvious political standpoint, it was extremely insensitive about a delicate issue, portraying Kitchenaid and its employees in this manner also. Many consumers responded in a way by saying they would never buy from the brand again, and while Kitchenaid issued a very quick apology response, the reputational damage could not be undone.

  • Misleading and Deceptive Conduct (Statutory Risk)- As a retail business, Kitchenaid could be susceptible to the risk, that many other retail social media users are, of showing misleading or deceptive conduct, specifically in terms of advertisements. So for example, if they were to come up with something too ‘gimmicky’ in regards to their products or offers, this could be taken seriously by some consumers and the business may be at risk of having portrayed misleading conduct under the Competition and Consumer Act (2010).
  • Technology Risks- Viruses and Malware will always be a problem online, and as social media sites are used more, the probability of an employee within a business like Kitchenaid accidentally coming across an unsafe website is more and more likely. This could result in many negative outcomes, such as loss of confidential information, which could be damaging if it were something like ideas for an upcoming advertisement campaign.

If I have learnt anything this week in regards to legal risks in social media from case studies we have covered in class and some of my own personal research, it is that to prevent these risks from becoming realities every business needs a Social Media Policy (SMP). While I could not find an actual SMP available for general viewing on the Kitchenaid website, there is no doubt that they have one in place, especially after the twitter crisis mentioned above.

Overall I think that a SMP should attempt to address all potential legal social media risks imaginable, while maintaining a strong focus on reputation and privacy of confidential information. It’s important to have a policy for employees to be familiar with what they can and cannot be posting on social media sites, on behalf of the business and even on their own personal sites, as well as the ramifications of this. A great article that I came across that I think summarises what a social media plan should have is 10 Must-Haves For Your Social Media Policy.

Thanks for learning with me about social media legal risks in relation to Kitchenaid. I always appreciate any comments, feedback or examples you would like to share 🙂

References:

Kitchenaid USA: Handling a Twitter Crisis

Kitchenaid Official Website

99 Social Media Stats for 2012

Managing Your Company’s Social Media Risks

The Risks of Social Media: Legal Limits

5 Social Media Risks for Companies and Employees

Do organisations need social media policies?

Legal Risks of Social Networking for Business