Blogging and Tweeting Can Enhance A Business: BCM Partnership

Hello Readers!

Update from my previous blog post: For those of you who are interested, the dachshund (Invader), who needed adopting from the RSPCA is no longer available on their website which gives me high hopes that someone has adopted him- yay!

So after that positive note, I will get into the guts of what our task is for this week. We were required to select an organisation from the Professional Services Sector and discuss how they are using a blog, twitter or wiki to enhance their business, of course with connections to relevant value levers from the McKinsey Report that we are all familiar with now!

The organisation I have selected from the Professional Services sector is BCM Partnership. BCM is now one of Australia’s largest advertising and integrated marketing communication organisations, and are an organisation that I personally follow on their social media platforms (they have a plethora of interesting pages).

BCM PartnershipAs well as having a visually pleasing and well designed website, or at least I think so anyway, they also have an official Facebook page, Twitter page and Blog. However, while I could not find any wiki pages affiliated with BCM- it is always possible that they could use a wiki as an internal tool to assist in collaboration among different members of staff or organisational areas.

As an advertising and IMC business, BCM has to be a heavily socially active organisation to not only be able to communicate work of their clients, but also develop new business or attract customers. Twitter alone has reported having over 200 million active users, that amount of potential target markets and influence is a huge incentive for any organisation in the professional services sector.

I definitely feel that BCM are optimising on this with their twitter account and blog posts, and if they weren’t they would ultimately be lagging behind their competitors in the advertising/marketing arena, as well diminishing their chances of the types of clients they may be able to attract, such as one of their current clients, QUT. As QUT is the ‘university for the real world’, I doubt that if BCM was not engaged in up-to-date applications and marketing practices, such as those of social technologies, that QUT would have hired them (I am not saying QUT hired them just because they use twitter and blogs, so hopefully you understand what I mean).

BCM Partnership and QUT

Source: BCM Partnership Website 

Two of the value levers of social technologies that I think are particularly relevant to BCM and their blog posts and twitter feed are: using social technologies for marketing communication/ interaction and deriving customer insights.

Blogging and Twittering allows BCM to share and spread marketing communication messages (of their own and their clients) on a large scale level for relatively no cost at all, that in itself is a huge benefit. But, the two-way communication that this enables allows for people to feel involved in the conversation and contribute their thoughts and opinions. BCM interacts with their followers on twitter and in blog posts, by asking them questions, responding to queries, as well as sharing tips to the marketing/ advertising community about how to be more successful in that area. By BCM responding to people’s thoughts (even the negative ones) they are fostering some of the key affordances of social technology such as participation and transparency.

What I particularly like about their blog and twitter posts is that they add to their credibility as knowledgable professionals in the field by coming up with new ideas and topics on a daily basis.

BCM TwitterSource: BCM Twitter Feed

While at the same time, they as an organisation seem relate-able from the way they present and word content (such as this blog post of theirs about mediocre superpowers), their work is not shovelling marketing content and how great they are down your throat all the time, and to me that’s really using social technologies to enhance a business and its in a smart way. What do you think?

Thanks again for taking the time to read through my blog post! I appreciate any feedback or comments you have for me.

References:

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Can web 2.0 really make me more productive?

Yes.

Hello Readers,

I have learnt many lessons this week in the world of web 2.0 and officially believe with the tools I have tried out and researched (with particular thanks to Jason for showing us Common Craft), that I can be more productive with my uni work, work work and even social activities as a result.

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First of all I wanted to have a clear definition in my mind of what exactly web 2.0 is. Some common trends that I came across that I think demonstrate the capabilities of web 2.0 are; user involvement, online networking, creativity and online collaboration. Overall I think this is well summarised by Han (2007, p. 18) who states “Web 2.0 is…a set of technologies that is helping to revolutionise how we use the web… through interaction and collaboration…”

As I mentioned I signed up to several platforms this week to broaden my experiences in web 2.0 and was particularly impressed with what I learnt in terms of my productivity with the following tools.

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RSS or Really Simple Syndication was my first stop on my web 2.0 learning journey, an icon that I was familiar with from seeing it on many websites already but have always ignored it. Now, through my Feedspot, each morning when I wake up to read my favourite news sites, blogs (which I am now avidly reading) and youtube channels with the power of RSS all the information is sent to me in one easy location. I estimate that saves me approximately three minutes a day from flicking between websites, which is about 18 or so hours a year. That means I now have more time to watch videos that are sent to me like this one…

 

…and if that isn’t being more productive then what is?

twitter

Twitter for Business. After just rejoining twitter with a personal account, I haven’t known much about its ability to assist in productivity other than for finding out what celebrities are up to or thinking. But now, I have the mindset that twitter is an essential tool for a businesses productivity and thus mine as I could apply this in my workplace. Essentially twitter allows for instant (and obviously time saving) advice, feedback and ideas from stakeholders, not to mention through using the hashtag function the amount of knowledge and information available on a topic or about an organisation is astounding. The collaboration on twitter is easy and has to be summarised in 140 characters or less, which helps to avoid information overload in my opinion. I’ll definitely be taking these potential benefits with me and presenting them to my boss at work.

So what else did I learn this week outside the world of web 2.0? That there are people in the world that enjoy coca cola raisins.

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That’s right folks at your local supermarkets you can now purchase these ‘delicious’ snacks, so if this sounds like you and I just opened your eyes to this product then that’s the power of web 2.0 right there!

If you have any suggestions for great web 2.0 tools I should try please leave me a comment or suggestion and I will try to do the same for you.

References:

Han, S. (2011). Web 2.0 [EBL Version]. Retrieved from http://bit.ly/16IyECe

Seven ways Social Media can make you more productive

Understanding Web 2.0